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Sheldon Bishop
Sheldon BishopReverse Engineer
How Scripe grew to $500k ARR in under 7 months

How Scripe grew to $500k ARR in under 7 months

Personal branding for everyone.

Jun 6, 2025
How Thera is building the Financial Operating System for SMBs

How Thera is building the Financial Operating System for SMBs

Building Hubspot in a world of Salesforces

May 22, 2025
How Fuelfinance is growing to $4M ARR helping founders understand finances

How Fuelfinance is growing to $4M ARR helping founders understand finances

Making finance fun.

Apr 29, 2025
Do hard things. And stick with them.

Do hard things. And stick with them.

Avoid the trap I fell into.

Mar 8, 2025
How Oceans scaled to $15M ARR by solving for talent.

How Oceans scaled to $15M ARR by solving for talent.

Exceptional talent. Exceptional business.

Feb 27, 2025
How Figma won design and scaled to a $20B valuation

How Figma won design and scaled to a $20B valuation

Product-Led. Champion-Loved.

Feb 13, 2025
How Figma grew with Product-Led Growth (PLG). Getting Champions to spread the word

How Figma grew with Product-Led Growth (PLG). Getting Champions to spread the word

Champions in. Product out.

Jan 17, 2025
The first calendar year for The Zero to One.

The first calendar year for The Zero to One.

Some big news for 2025.

Jan 4, 2025
How Figma turned users into Champions

How Figma turned users into Champions

Keep your family close. Keep your users closer.

Dec 26, 2024
How Figma made design multiplayer

How Figma made design multiplayer

From singles to a team sport.

Dec 20, 2024
How The Hustle sold for over $30M

How The Hustle sold for over $30M

All the News. All the fun.

Dec 5, 2024
How The Hustle grew to over 2 million subscribers through paid ads.

How The Hustle grew to over 2 million subscribers through paid ads.

I'm not smart. I just read The Hustle.

Nov 14, 2024
How the Hustle grew its first 100,000 followers with Reddit

How the Hustle grew its first 100,000 followers with Reddit

Be where your users are.

Nov 1, 2024
How The Hustle grew by serving a starving crowd.

How The Hustle grew by serving a starving crowd.

And making them fat.

Oct 26, 2024
How Jasper grew to $80M ARR by lowering the AI learning curve

How Jasper grew to $80M ARR by lowering the AI learning curve

Easy to use. Easy to pay.

Oct 12, 2024
How Jasper won AI marketing by rushing to find and acquire users

How Jasper won AI marketing by rushing to find and acquire users

The first to win.

Sep 27, 2024
How Jasper became the fastest-growing marketing tool by finding Founder-Market Fit

How Jasper became the fastest-growing marketing tool by finding Founder-Market Fit

Stacking marketing wins.

Sep 20, 2024
How Arc became the tech world's favorite way to use the internet

How Arc became the tech world's favorite way to use the internet

Arc's disco on the dancefloor.

Sep 13, 2024
How Arc grows by creating ambassadors

How Arc grows by creating ambassadors

An army of insiders.

Aug 30, 2024
How Arc grows by bringing the joy back into product

How Arc grows by bringing the joy back into product

Delightful experiences. Delightful outcomes.

Aug 22, 2024
How Noah Kagan uses his personal brand to grow AppSumo

How Noah Kagan uses his personal brand to grow AppSumo

Hitting $100M with Founder-Led Marketing

Aug 15, 2024
Zapier's programatic SEO approach that puts their partners as the hero

Zapier's programatic SEO approach that puts their partners as the hero

Scaling with partner automation and content growth flywheels.

Aug 8, 2024
How Zillow grows by democratizing data with Zestimate

How Zillow grows by democratizing data with Zestimate

How to win by levelling the playing field

Jul 25, 2024
How Miro wins by guiding users to success

How Miro wins by guiding users to success

Crowd-sourced templates driving 30% of organic traffic

Jul 18, 2024
How Stan uses Founder-Led Marketing to create a magnetic personal brand

How Stan uses Founder-Led Marketing to create a magnetic personal brand

Founder, John Hu's content masterclass

Jul 11, 2024
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The Zero to One

Each week I research and reverse engineer the growth tactics behind the world's leading B2B startups and give you the roadmap to replicate them. 🚀

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