The Zero to One

How Figma won design and scaled to a $20B valuation

The multiplayer design revolution.

May 6, 2025 • Sheldon

April 2025

How Fuelfinance is growing to $4M ARR helping founders understand finances

Making finance fun.

Apr 29, 2025 • Sheldon

February 2025

How Oceans scaled to $15M ARR by solving for talent.

Exceptional talent. Exceptional business.

Feb 27, 2025 • Sheldon

December 2024

How The Hustle sold for over $30M

All the News. All the fun.

Dec 5, 2024 • Sheldon

September 2024

How Arc became the tech world's favorite way to use the internet

Arc's disco on the dancefloor.

Sep 13, 2024 • Sheldon

August 2024

How Arc grows by creating ambassadors

An army of insiders.

Aug 30, 2024 • Sheldon

How Arc grows by bringing the joy back into product

Delightful experiences. Delightful outcomes.

Aug 22, 2024 • Sheldon

How Noah Kagan uses his personal brand to grow AppSumo

Hitting $100M with Founder-Led Marketing.

Aug 15, 2024 • Sheldon

Zapier's programatic SEO approach that puts their partners as the hero

Scaling with partner automation and content growth flywheels.

Aug 8, 2024 • Sheldon

July 2024

How Zillow grows by democratizing data with Zestimate

How to win by levelling the playing field.

Jul 25, 2024 • Sheldon

How Miro wins by guiding users to success

Crowd-sourced templates driving 30% of organic traffic.

Jul 18, 2024 • Sheldon

June 2024

How Chess.com created a partnership growth funnel

And are now using it to grow the game of chess as well.

Jun 27, 2024 • Sheldon