The Zero to One

How Figma won design and scaled to a $20B valuation

The multiplayer design revolution.

May 6, 2025 • Sheldon

April 2025

How Fuelfinance is growing to $4M ARR helping founders understand finances

Steal the growth tactics behind Fuelfinance's success: bold marketing, founder authority, and partnership strategies that transformed financial…

Apr 29, 2025 • Sheldon

February 2025

How Oceans scaled to $15M ARR by solving for talent.

Exceptional talent. Exceptional business.

Feb 27, 2025 • Sheldon

December 2024

How The Hustle sold for over $30M

News. But make it fun.

Dec 5, 2024 • Sheldon

September 2024

How Arc became the tech world's favorite way to use the internet

Arc's disco on the dancefloor.

Sep 13, 2024 • Sheldon

August 2024

How Arc grows by creating ambassadors

Arc are masters in storytelling and brand building, using this to turn users into superfans. Ambassadors who grow their business for them.

Aug 30, 2024 • Sheldon

How Arc grows by bringing the joy back into product

Arc has changed the way people experience the internet. Focusing on user experience and feelings above anything else.

Aug 22, 2024 • Sheldon

How Noah Kagan uses his personal brand to grow AppSumo

Hitting $100M with Founder-Led Marketing

Aug 15, 2024 • Sheldon

Zapier's programatic SEO approach that puts their partners as the hero

Scaling with partner automation and content growth flywheels.

Aug 8, 2024 • Sheldon

July 2024

How Zillow grows by democratizing data with Zestimate

Zillow's key go-to-market (GTM) strategy was to give data access to all users, democratizing data with their Zestimate tool. Learn how Zillow grew.

Jul 25, 2024 • Sheldon

How Miro wins by guiding users to success

Crowd-sourced templates driving 30% of organic traffic.

Jul 18, 2024 • Sheldon

June 2024

How Chess.com created a partnership growth funnel

And are now using it to grow the game of chess as well.

Jun 27, 2024 • Sheldon