Welcome to The Zero to One 👋

I’m Sheldon, the founder and author. Nice to meet you 🤝

What’s this newsletter about?

This newsletter exists to:

  • 🚀 Help you launch and grow your idea into a profitable business.

  • 📰 Keep you up to date with all things startups and being a founder.

  • 👯‍♂️ Connect Founders, VCs, and the rest of the startup ecosystem.

All in ten minutes or less, twice a week (but don’t be surprised if we sneak an extra edition in your inbox from time to time).

  • Tuesdays: I compile a list of tools, resources, and interesting lessons from those who’ve done it for you to take advantage of.

  • Thursday: I spend 25+ hours reverse engineering high-growth, venture-backed startups, giving you a deep dive on their journey, key insights, and actionable steps you can take to replicate their success.

If this tickles your fancy, you can sign up here:

Why did I start The Zero to One?

The simple answer is that I love startups and I love learning.

I was anyways spending hours everyday reading articles, watching videos, speaking to people in the ecosystem, helping businesses go from Zero to One, and trying to launch my own startups.

But in doing this, all the reasons I listed earlier as to why this newsletter exists, were/are my own pain points.

  • 💡 I have had many failed (or never seen the light of day) ideas.

  • 📝 I used to be, and often still am overwhelmed keeping up to date with opportunities, news, talks, articles, resources, tools, frameworks, and everything else that eases being a founder.

  • 🙋‍♂️ It was often a lonely journey. I struggled to find a community that I related with and which inspired.

But the biggest reason why I started this newsletter is because I want to play my part in enabling a thriving startup ecosystem.

So expect me to ask for your feedback and help on how I can do that better through this newsletter and any other future ventures.

I will also be documenting my journey on LinkedIn, Twitter/X, YouTube (to come), and TikTok (to come). So if you’re interested in the behind the scenes of growing a newsletter, then I would appreciate you check me out over there.

Who’s writing it?

Hey! I’m Sheldon. Nice to meet you.

I’m the writer and reverse engineer at The Zero to One.

I spend my free time deep-diving startups, founders, and anything I find interesting in the ecosystem.

I want to share what I learn from these deep-dives with you. Give you the roadmap and key insights from studying the journeys of other founders. Selfishly it also helps me structure the research I was already doing 🤣

I used to run a real estate media business while in university. I built an Instagram following of >100K for luxury homes in South Africa.

But I’ve wound it down and am in the process of selling the business.

In my not-so-free time, I’m a strategy and investment consultant in South Africa.

Oh, and I like playing sports (tennis, football, padel, go-karting), seeing friends, and spending time with my girlfriend.

Looking forward to getting to know you!

Speak soon,

Sheldon 🚀